May 20, 2009Prius: Harmony Commercial - VERY Successful Advertising

THIS IS OUTRAGEOUSLY COOL.  What an INCREDIBLE ad the new Prius ad is.  Watch the first video to see the commercial.  Watch the second video to see the “making of” the commercial.  

The new Prius ad is advertising at its best.  Capitalizing on the internet age, Saatchi and Saatchi created for Toyota an ad that is such a visual fascination, it begs for viral distribution.  This is the future of advertising and I think it really raises the bar for creativity: if the concept and resulting ad arereally, really, exceptionally cool then the ad will get passed around regardless of the product.