June 10, 2009Motorcycles are ALL OVER This Summer’s Movie Line-Up

Motorcylces have an edgy mystique that cannot be described adequately with words and a good looking guy on a motorcycle has a dark and seductive appeal that is equally hard to convey (observe picture below).  Well, with motorcycle sales down in 2009, manufacturers are hoping that several key product placements in upcoming films will revive enthusiasm for motorbikes.  
PHOTO VIA http://cinematicpassions.wordpress.com/

TEXT BY Susan Carpenter via LA TIMES:
The summer movie season is here, in all its action-packed and, increasingly, motorcycle-enhanced glory. In just the last month, a pack of Ducati Hypermotards has streamed down the legs of a giant robot in “Terminator Salvation,” a young Capt. Kirk has wheeled up to the Starship Enterprise on a highly modified Buell in the new “Star Trek” and a fleet of Vespas has whizzed around Rome in “Angels & Demons.”

But that’s not all. A buffed and clawed Wolverine has menaced his enemies on a Harley-Davidson Panhead in “X-Men Origins,” and Sam Witwicky has, once again, defied the evil Decepticon with the help of an MV Agusta in “Transformers: Revenge of the Fallen.”

2009 isn’t looking so hot for new motorcycle sales, but it sure is blazing for bikes on the big screen. With motorcycle sales down 30% this year alongside the economy and U.S. consumers indulging their desires for escapism with trips to the movies, manufacturers are looking to expand their buyership with fleeting appearances in mainstream movies that highlight their products’ appeal.
“A motorcycle is just a great character presentation, far more than a car even,” said Dino Bernacchi, the former manager of branding and entertainment for General Motors who, in April, joined Harley-Davidson to lead its efforts in advertising, promotions and entertainment.
READ THE REST OF THE ARTICLE HERE.